WORK EXPERIENCE

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Senior Content Specialist - 919 Marketing

April 2022-Present

Holly Springs, NC

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​Write multiple forms of content, i.e., blogs, emails, social media posts, press releases, pitches, and webpage copy
Ghost write client articles featured in publications such as Forbes
Edit and review content for quality control
Participate in brainstorming sessions
Attend client meetings
Create training materials and content templates
Train team members on processes

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Account Manager - 919 Marketing

July 2021-April 2022

Holly Springs, NC

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​Managed client relationships and met the needs of all accounts
Supported the creation/monitoring/adjusting of ads, landings pages, etc.
Tracked all media coverage and created reports to showcase campaign success
Monitored/evaluated/tracked CRM data and recommended new strategies

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Account Coordinator - 919 Marketing

November 2020-July 2021

Holly Springs, NC

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​Communicated daily with clients and key media contacts
Assisted in writing media elements
Helped in developing lead magnets

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Junior Account Manager - The Simon Group

September 2019-November 2020

North Andover, MA

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​Supported Senior Account Team in their efforts to develop and execute marketing strategies
Partnered with Senior Account Team and Creative Operations Director to coordinate and drive implementation of marketing assignments
Helped develop and support creative and strategy presentations to clients

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Marketing Specialist - Dessange Group North America

May 2016-August 2019

Beverly, MA

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Conceptualized, presented, and executed Grand Opening Marketing Plans

Designed location specific materials; coordinated the curation of materials; collaborated with agency of record to place media

Managed multiple websites and portals for both consumer and franchisee use

Instructed franchisees to properly promote their business through social media